In late July Google announced major changes to the way they deal with and post online reviews. Previously Google had aggregated all reviews about a particular business into one total. For example, let's say your dental practice had 37 reviews total coming from Citysearch (17), Yelp (7), Google Reviews (7), and WEO Reviews (6). Before the change Google would show 37 reviews next to your practice website listing. After the change it will only show 7 reviews...you guessed it...the 7 reviews from Google itself.
Essentially Google has prioritized its own review platform as "THE" review platform and dramatically minimized all others. In this example your dental practice would also have the Citysearch, Yelp, and WEO Reviews listed, but they would be found separately down at the very bottom of the search result in small print.
What does this all mean? Well, for Google users it means it is now far more important to have a Google Places page, AND encourage your patients to go there and post positive reviews about your dental practice. WEO Media can help with this and will be setting up Google Places pages for all of our clients subscribing to the Reputation Management service. Contact us to learn more.
For Yahoo and Bing it remains to be seen if they will follow Google, or keep doing what they are doing, or go in a different direction. We are keeping a close eye on these developments and will continue to notify our clients of additional changes.
Saturday, August 6, 2011
Wednesday, July 13, 2011
What is a Microsite?
Microsites are supplemental websites to a primary website. They are an excellent tool for improving Search Engine Optimization (SEO) results which generate more new patient leads for your practice.
Microsites can add detailed, in-depth information about specific subjects valuable to the visitor's experience. For instance, a microsite might give expanded information about your practice's specialty (cosmetic dentistry, implants, etc) or a new technology or service that you offer.
Microsites can add detailed, in-depth information about specific subjects valuable to the visitor's experience. For instance, a microsite might give expanded information about your practice's specialty (cosmetic dentistry, implants, etc) or a new technology or service that you offer.
To learn more, please contact us at http://www.weodental.com/ or call toll-free 888-788-4670.
Wednesday, July 6, 2011
Website Product vs. Website Service
Traditionally dental websites have been product based meaning the website is created and launched, but quickly becomes stagnant and unproductive. To turn your website from a static online brochure into an active new patient generator you should consider using a website service. Website services provide ongoing content updates, incorporate social media, and provide search engine optimization (SEO) on a monthly basis.
Another key advantage of website services is that the website setup cost is much lower than a traditional website product. In many cases it is 5 to 10 times cheaper! This ongoing service is offered for a low monthly cost.
Another key advantage of website services is that the website setup cost is much lower than a traditional website product. In many cases it is 5 to 10 times cheaper! This ongoing service is offered for a low monthly cost.
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